About the General Line Market
Ultimate protection
The General Line metal packaging market covers a wide variety of end uses such as personal care products, food and industrial aerosol sprays, dry food such as coffee, tea and confectionary, promotional items in tin boxes, industrial fillings such as chemicals and paints, as well as pharmaceutical and cosmetic products in tubes.
Our internal and external coatings are specifically designed to protect the contents while optimizing the appearance of the packaging from a branding perspective. Vitalure™ and Vitalac™ have been trusted for decades, and our commitment to developing safety-focused innovations means that we continue to develop alternative solutions that minimize the use of materials of concern.
Trusted solutions
We provide a full range of coatings specifically developed to meet the highest standards set by the industry and our customers, including BPAni and PFASni compatible options from our Securshield™ and Securstyle™ ranges. Our solutions have excellent performance with solvent, water-based and alkaline filling goods. They are well proven in terms of barrier performance and mechanical resistance, and offer high production efficiency with optimal line speed for commercial viability.
Wherever you are
We combine global expertise with customized solutions, delivering innovative technologies that are trusted for their reliability and performance. We also have a global manufacturing footprint to satisfy your specific needs, wherever your business is located.
Why us for general line



Internal coatings
We have mature formulas with a proven track record to protect your packaging. Our internal coatings can meet a variety of requirements, and they set the highest standards for barrier performance for food and also for solvent, water-based and alkaline filling goods.
Our range of solutions include direct-to-metal coatings and systems, and are available in white, off-white, gold, black and clear.
External coatings and inks
Our external solutions provide excellent flexibility and mechanical performance with high scratch resistance during transformation and transport.
We provide direct-to-metal solutions and coatings systems. Our basecoats come in white, black and colors and can be combined with our UV cured and thermal cured inks with an overprint varnish on top.
General Line Internal Coatings

Securshield™
Our range of BPAni coatings are designed to minimize or eliminate the use of material of concern such as bisphenols, PFAS and PVC while maintaining the high standards of our Vitalure™ coatings.
Get in touch to find out more about our coatings.

Vitalure™
Our Vitalure™ internal coatings have a long and proven track record and have become the industry benchmark due to their excellent mechanical and chemical performance.
Get in touch to find out more about our coatings.
General Line External Coatings

Securstyle™
Securstyle™ is our range of BPAni external coatings which provide excellent flexibility and mechanical performance. Our coatings are highly scratch resistant to withstand conditions required for transformation and transportation.
Get in touch to find out more about our coatings.

Vitalac™
Our Vitalac™ external coatings have a long and proven track record and have become the industry benchmark due to their excellent mechanical performance even for the most demanding processes.